Girls by Girls in Rag & Bone 

When coming up with the idea behind the Rag & Bone spring/summer 2011 ad campaign, David Neville and Marcus Wainwright, the designers behind the brand, decided that models Lily Aldridge, Abbey Lee Kershaw, Sasha Pivovarova and Edita Vilkeviciute all should take pictures of themselves, or get friends to do it. These photos were then made into posters, with tags with the Rag & Bone website at the bottom that one can rip off. At the website you are told to come back on February 7th, when they will be revealing more. According to style.com, this will entail more photos and the models' own playlists and recipes, and more. Customers will also be able to post their Rag & Bone outfits.

After Rag & Bone recently launched this ad campaign, I have read a lot of mixed opinions about it. Some hate it, saying that it looks cheap and that it doesn't give the brand any justice. Others love it, claiming that it is original and more accessible. And I am one of those who love it. Rag & Bone is a brand which aims at girls who are relaxed and easygoing. They are more about the everyday look instead of glamorous and classic designs. Therefore, creating this kind of campaign is genius. The Rag & Bone customers look up to women such as Abbey Lee Kershaw and Lily Aldridge, and posting photos of them in their "own" settings and also providing details of their personal lives, is something I predict will be a huge hit.

What do you think about Rag & Bone's S/S '11 ad campaign?

Source: TFS

I Want To Be A Part Of It - New York, New York

We're well into New York Fashion Week, and it's about time to do a post dedicated to this week that so many of us have been waiting for. I have been so busy lately (and still am!), so I have to admit that I haven't had the opportunity to look through all of the collections yet. I know, shit, shock, horror and all that, but I'll definitely sit down properly when I have the time and savour in every single one of the collections properly. I can't wait!

Up until now, I do have quite a few favourites. Preen's collection is so gorgeous with it's body-hugging dresses, vibrant colours and denim-looking pieces. Matthew Williamson's disco-glam suits, tight, colourful dresses and bohemian outfits are fantastic and Betsey Johnson's collection inspired by Peter Pan/Jack Sparrow is filled with so much fun and magic with it's sexy corsets, skirts with massive volume and pink, green and purple wigs.

Rag & Bone's collection impressed me quite a lot. I love the effortless and chic feeling they express with their clothes. The tight skinny jeans and relaxed blazers are great, and I like that they have used suspenders in their collection. I've got grey ones and black ones lying around somewhere after I used to wear them all the time about two years ago. Suddenly I just stopped using them and completely forgot about them, but I think I'll definitely rekindle my love for them now after seeing this collection.

I think one of my absolute favourite collections is Diane Von Furstenberg's. For as long as I can remember I have been so fascinated by the hippies, flower power and the 70s style in general. And I have found that once you go hippie, you never go back. Whenever I see a maxi dress, wide-legged trousers, floral blouses or hippie headbands on the runway, on a celebrity, in a shop or on a person on the street I just have to have a good look and admire it. I really do wish that I lived during the 70s. I would have been such a hippie girl! So you can probably imagine how I squealed with joy and happiness when I first lay my eyes on the DVF S/S 09 collection. Floral headbands, floaty floral fabrics and short, white crochet dresses came together like a dream and it almost became too much for me to handle. Why oh why must fashion be so fantastic?

Which collection(s) do you like?

Images: style.com